According to Menkes, As a phenomenon, speedy style has given a shake up to the industry and brought the look of the moment to main street, with the collaboration of leading designers. Color is an important feature of the Alenver Inc. Red and white laces join the black lace option for this line in the womens collection. Alenvers message to the wearer is that they deserve the time and attention that selecting underwear allows.

Currently, Alenvers jewel-like collection of colors include: purple, dark brown, khaki, pink and fuscia, in addition to the classic back and white. Alenver appears to the perfect combination of fast responsive fashion, that encourages a pause to contemplate the message that is clever, makes you think, and consequently. Long term planning and dictation of styles is not the core of fast fashion. Additionally, contrasting waistbands of color with gold and silver messages provide the variety that wearers desire for their boxers and briefs. Messages are generally one word, with loaded imagery that needs no explanation, yet can be interpreted by the wearer in their own personal way. Alenvers messages can now be displayed in white metallic, red metallic and dark grey metallic waistbands.

Alenver Inc, a new underwear competitor appears to have achieved the magic formula of speed in response to market demands on the fast fashion end of the scale plus quality products on the other. An International Herald Tribune article, by Suzy Menkes in September 2008, compared a coffee and croissant with a dress in Londons Primark fast fashion retail store finding both were approximately US$11. It has proved that fashion does not have to be elitist and that big names are as capable of creating cheap chic as haute couture. This is possible because the new shopping mentality encourages a buy now or miss out mentality because of the stores that introduce new designs to the racks two to three times per week versus just ten to 12 times per year in traditional stores. Its recommendation was that fast fashions time was over and customers were desirous of and worthy of higher quality clothing. As an industry innovation, this concept relies on customer feedback and needs, and in-season shopping patterns and trends to guide future design and buying for the stores in a short turn-around time.

Although their collection was introduced in 2008, they have added to their collection in 2009 and claim that turn-around time in production was just under two weeks.. Traditionally, smaller companies have always had the advantage of being able to make changes faster, and be more responsive to markets than larger companies whose mantra may as well have been the wheels of change move slowly Now larger companies also are making the changes Miller sites Brooks Brothers producing their own ties in New York and reducing their production cycle from 10 days to 2 hours. Change and expansion are vital every step of the way not only at the outset of a new collection but continuing through its many incarnations and developments. Alenver has even produced a line targeted at the tourist crowds to Miami. Part of fast fashion is response to customer requests for designs and styles. Fast forward two years later, and fashion commentators have criticized the fast fashion trend as a trend without legs since the quality of the clothing was compromised for price.

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