After completing one season, they can also pitch their fashion designs to MFI advisory board for investments to scale their business.ist n’ by Mohammed Javed Khan, ‘Tortus’ by Raghav Sethi, ‘ASA’ by Shreya Oza, ‘The Ink Bucket’ by Vidhi Khandelwal, ‘Vaishvik’ by Rajesh Marathe, ‘Anwar Khan’ by Anwar Khan, ‘MAD on FAD’ by Priyanka Kumar.

The DIR Program would cover essentials like branding, consumer behavior, product design development, pricing, inventory planning, retailing and financial planning among others. Live demonstrations of sample designs were displayed by the applicants for the benefit of the judges and audience.As part of the one year Designer In Residence (DIR) Program, Myntra will provide the selected candidates necessary design and work infrastructure, capital support and mentorship from a team of acclaimed designers.pression. The company has furthered its vision to create great fashion experiences for consumers and help them look good with services like the Style Helpline, ‘LookGood’ blog and the ‘Customer Wow’ initiative to name a few.

Through this initiative, we will also strengthen our commitment of building original, aspirational brands designed to be at par with latest global trends.” He further added, “At Myntra, we value and encourage the entrepreneurial spirit and therefore with initiatives like MFI, we aim to provide support to young talent and empower them to create sizeable indigenous fashion brands in the long-run. Leading fashion brand heads- Anant Daga, CEO, TCNS Clothing (‘W’ women’s wear brand), Sandeep Mukim, CEO, Proline India Ltd, Simeran Bhasin, CMO, Wildcraft were also part of the jury.”Myntra, of late, has strengthened its private brands portfolio and entered into exclusive tie-ups with designer and international brands. MFI will also provide these candidates an opportunity to showcase their brands in various platforms as well as to be retailed on Myntra.Abhishek Verma, Sr.Close to 30 promising applicants were asked to present their creative and scalable business ideas to the jury explaining their strategy on how their designs and ideas can be transformed into a sustainable business venture through the MFI platform.

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